The Paper Box Checklist

This is what you get when you work with us. An exhaustive, proven process that produces high quality websites.

Design

  • Research client’s company to understand their brand, the way they communicate, and their target audience
  • Research client’s industry, its trends, practices, and find best ways to communicate to the professionals and consumers of that industry
  • Prepare and send proposal containing timeline with milestones
  • Create sitemap of website with proposed sections and pages
  • Create wireframe of specific pages
  • Create content and copy for the site
  • Design a logo, favicon and additional graphic materials
  • Research client’s industry, its trends, practices, and find best ways to communicate to the professionals and consumers of that industry
  • Buy and tweak images to be used on the site
  • Define privacy policy and other legal text required for website
  • Make sure web copywriting has been proofread and ran through a spelling and grammar checker
  • Send designs to client for approval
  • Perform any required design changes

Development

  • Ensure the domain is in place and set up correctly
  • Ensure there is a suitable hosting space for the website
  • Install and configure the content management system
  • Upload the website source files
  • Populate the website with the various content items and implement designs
  • Make sure contact info is encoded so it can’t be scraped
  • Connect social media accounts and social media feeds when applicable
  • Send current iteration to client and request feedback
  • Test all linked content and verify that they are correctly linked
  • Migrate site to new domain, recheck all links
  • Change the nameservers of the domain to the nameservers of the hosting server
  • Ensure that all forms are submitting data properly.
  • Create and test email accounts
  • Implement backup software and schedule regular database backups
  • Install site statistics software to produce regular reports on visitor data
  • Install spam and virus protection

Optimization

  • Check with multiple sources that the load time for site pages is as fast as possible
  • Minimize JavaScript and CSS files to decrease used disk space
  • Optimize the size of images and replace the existing images with the optimized versions
  • Check entire site functionality on multiple browsers and devices
  • Send the finished site to client and get feedback
  • Perform any required change

SEO

  • Check that all pages have unique page titles
  • Check that all content conforms to Google’s guidelines for length and keyword density
  • Check that all pages have unique, keyword-based meta descriptions
  • Verify that pages have enough keywords included without any keyword stuffing
  • Ensure that relevant Alt tags have been added to every image
  • Create a dynamic XML sitemap and verify it’s been submitted to search engines